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03From idea to business

Venture creation

Moving from a technology thesis to a proposition, a team and a route to market.

Situation

A market opportunity visible in the data long before it was visible in the category, and a founding team deciding how much to commit before validation.

Specific venture details pending confirmation for publication.

What mattered

Spending the minimum required to be wrong quickly. The MVP is a decision instrument, not a product launch.

The decisions

What to validate before building anything, which parts of the stack to buy or partner for, what the business model had to be true for, and who needed to be in the founding team.

My role

Founder-side judgement: technology thesis, proposition, build/buy/partner, partner selection, team shape, and preparing the story for investors where relevant.

Outcome

Detail and results pending confirmation for publication.

What I learned

Conviction is cheap at the idea stage and expensive at the build stage. Sequence the decisions so the expensive ones come last.

Next situation

Mission Control

Have a technology decision
that shouldn’t be made
by committee?

If you’re dealing with an important technology, AI, platform or partnership decision, tell me what’s happening.

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Amsterdam · Europe
Fractional Executive · Strategic Advisor · Operating Partner