About
Hendrik van Iterson
- Role
- Technology & AI Executive
- Engagements
- Fractional Executive · Strategic Advisor · Operating Partner
- Based
- Amsterdam, The Netherlands
- Works across
- Europe and internationally
- Focus
- Technology Strategy, Artificial Intelligence, Platform Strategy, Strategic Partnerships
I’ve never been particularly interested in technology for technology’s sake.
What interests me is what becomes possible when technology changes the economics of a business, removes an old constraint or creates an entirely new way to reach customers.
I've spent more than two decades building companies, products, platforms and partnerships across technology, digital, gaming and entertainment.
That experience means I can move comfortably between a founder, a board room, a product discussion, a technology partner, an investor conversation and an engineering team.
I don't need to be the deepest specialist in every room. I need to know which questions matter, who should answer them, and what the business should do next.
Based in Amsterdam. Working across Europe and internationally.
Technology changes.
The job doesn’t.
Find the opportunity before everyone else sees it — and turn it into something that works.
10Myth
Holding & venture company
A private base for building, investing and taking mandates on my own terms.
Founder years
Founder & operator
Learning that a business model is a technology decision wearing different clothes.
Digital platforms
Platform & distribution businesses
Digital distribution changed the economics of a category before the category noticed.
Platform & publishing
Publisher technology
Building publisher technology around data, platforms and commercial control.
Now
Technology & AI executive · advisor · operating partner
Working at the decision layer with founders, boards and investors.
Experience built across technology,
gaming, entertainment and platforms.
- Microsoft
- Amazon
- Adobe
- EA
- Activision
- Ubisoft
- Universal Music
- Warner Music
Selected companies, partners and ecosystems I've worked with or alongside.
Microsoft ISV Success
Programme participation
Microsoft Azure FastTrack
Programme participation
Microsoft for Startups
Programme participation
Microsoft BizSpark Plus
Programme participation
Have a technology decision
that shouldn’t be made
by committee?
If you’re dealing with an important technology, AI, platform or partnership decision, tell me what’s happening.
Amsterdam · Europe
Fractional Executive · Strategic Advisor · Operating Partner