AI made execution abundant. Strategy just became more valuable.

For twenty years the scarce resource in technology was execution. Getting something built, shipped and operated was hard enough that being able to do it at all was a competitive position.

That is ending. Not because engineers stop mattering — they matter more — but because the cost of producing a working thing keeps falling. When production becomes abundant, the constraint moves upstream.

The scarce resource is now judgement: knowing which of the fifty things you could now build are worth owning, which are worth buying, and which should never exist.

The uncomfortable version of this: companies that were protected by the difficulty of building are no longer protected. Their moat was other people's inconvenience.

So the executive question changes shape. Not can we do this, but what advantage does doing it create, and how long does that advantage survive contact with everyone else who can also now do it.